Imagian works collaboratively with clients to evaluate, create and manage their place brand assets. We do this through a renowned blend of strategic thinking and creativity, supported with world-class scientific knowledge, and by offering unique tools to execute brilliantly.
Our approach to Place Brand creation and management is a continuous process that offers specific services aimed at creating step-by-step programmes towards excellence in place branding.
We know the challenges and understand the complexity of branding a place. Our state-of-the-art brand management techniques are managerially tested and scientifically sound. We never give advise without understanding. We demonstrate that the power to initiate change isn’t simply offering choice, but providing a conclusive reason for that choice.
Place brand management often requires a multi-disciplinary approach, and may require specialized knowledge in utilization of Social Media, Service Design, ICT, HRD and many other relevant fields. For every client we will form a team of cutting-edge specialists from all fields relevant, either in-house or through our extensive partner-network.
|Current state of Place Branding March 19, 2017|
The Place Brand Observer has released a set of "Current State of Branding in .." reports, aiming at summarizing the state-of-the art in different cont...
CITY NATION PLACE AWARDS 2016 12 Nov 2016
The winners of the CNP Awards were announced at the second annual City Nation Place conference in London on 10 November. The winners were:
Sweden Tops 2016 Country RepTrak® Reputation Ranking 28 Jun 2016
The Reputation Institute has published a new Country Reputation study. Sweden tops the ranking this year (78.3 points), followed closely by Canada (77...
Branding Cities in the Age of Social Media 9 Mar 2016
How to use social media for city branding is a question increasingly relevant for city brand managers and marketers. In a research insight article pro...