|Imagian is a consulting agency focusing in place branding. We enable our clients to achieve greater success by helping them to create and manage brand value of their cities, nations and tourism destinations.|
We have performed dedicated scientific research in Europe, US and Australia, and participated in developing leading edge programmes for creating and managing brands for cities, nations and tourism destinations.
Professor Philip Kotler, review of our new book: "..this new book which in my mind will be one of the most valuable documents in the place marketing literature... No nation, city or place should undertake the challenging task of marketing itself without first reading this book." Download reports here
|4 Tips How to Maintain Established Place Brands: ‘Second Phase’ Place Branding Issues and Priorities 7 May 2018|
Many places, especially popular cities like Barcelona, Copenhagen, Berlin etc., are now entering a ‘second phase’ in their branding and marketing. The...
Why One Size Fits All City Brands Are Doomed to Fail: And How to Do It Better 3 May 2018
One-size-fits all city brands are common, but not always useful, argue Sebastian Zenker and Erik Braun in a recent research article. We asked Sebastia...
Place Branding Gathering Momentum: 2018 Research Priorities and Future Directions 24 April 2018
Place branding is gathering momentum, write Mihalis Kavaratzis and Charles Dennis in their editorial article, introducing a special edition of the jou...
4 Factors Influencing Place Branding Practice in 2018: New Markets, Niche Consumers 16 March 2018
Focus on new markets and niche consumers is one of the main trends likely to influence place branding practice in 2018, according to The Place Brand O...